Question

James is looking for a new suit for a job interview. he is shopping at smith & jones, a well-regarded menswear store. while he looks at various styles and uses his smartphone to scan codes, the menswear shopping app provides him with suggestions for shirts, ties, and shoes that would complete the ensemble he needs to make a strong, positive impact at his interview. the ability of the app to provide this information serves to ________.

Answer 1

Enrich the shopping experience by up-selling complementary items and making it convenient to find a complete suit.