A Quinceañera is a celebratory rite of passage for Latino girls when they turn fifteen. In the United States, some teen-oriented
magazines such as Seventeen have begun including articles and publishing special guides focused on the Quinceañera. This is an example of a _____ strategy
Explanation: Marketing Segmentation is a process of dividing your audience into different groups and segments based on certain characteristics. The member of these groups shares similar characteristics and usually has one or more of a common aspect between them.
Each individual has a predominant area of interest, and these individuals form groups that share these interests. By tendency, they have similar feelings and perceptions about certain situations.
