Well,
One of the Union strategies was to control the Mississippi River. At this point in the war, the Union had taken control of the entire Mississippi River minus Vicksburg.
Grant's goal at Vicksburg was to capture it, which would severely weaken the Confederacy, as it was now split in two.
Answer: Making entry into the Chinese market easier
Explanation:
According to the question, IMAX being an entertainment organization is sharing the ownership with Wanda cinema line corporation in the form of joint venture in business field.
By collaborating with Chinese theater chain, IMAX is trying to make their way into Chinese market for their publicity.This will help them in exceeding in marketing world of Chinese market as well and will provide more benefit and productivity for their organization.