Question

This marketing strategy involves marketing products that are similar to ones already on the market and are in-line with cultural norms, thereby minimizing resistance. The reference is to:_________a. flank attackb. cultural congruencec. guerilla marketingd. lateral marketinge. culture equalization

Answer 1

Answer:

B, Cultural congruence

Explanation:

Cultural congruence is a kind of marketing technique/strategy in which a new product with similar characteristics as with the currently existing product is marketed. This technique of marketing helps to reduce resistance as consumers see the new product as the same as the existing product.

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