A classic study by Cialdini (1976) and colleagues on people's reactions to their college sports team showed that students were more likely to wear school apparel when the football team had recently won a game. This study BEST demonstrates: <u>basking in reflected glory</u>. Basking in reflected glory is the tendency of individuals to associate with winners and personalize these victories. This shows that some fan supports are not entirely based on loyalty but by the love for victory. Examples are some soccer fans who are very supportive in periods when they win their games but dissociate themselves from the team when they lost.
active participation of people means participation of people to give voted during elections. It is important for a country as this would bring new and efficient leaders to improve a country's development.
