If you want an audience that aligns with your product, you must choose the affinity method. This method picks up preferences of people through online browsing and then segregates people with similar interests and makes sure they are presented with content they might be interested in.
For example google uses this same strategy to find out peoples interests and then showing them what they want to see.
Discovering new customers is an ongoing need for every business. This is a present reality as far as sales go and especially when business needs to be boosted due to poor results.
It must be clear that finding and discovering new customers should be an ongoing job of every company, whether in good or bad business periods. For this it is important that the company discover the profile of its customers, so that it can use data that establishes an affinity between the company and the new customers. This way, the target audience will identify with the company and may become a customer.
