Question

When a company sponsors motor sports and other​ action-oriented events, it is utilizing the​ ________ mode of communication from the marketing communication mix.
a. interactive marketing
b. ​word-of-mouth marketing
c. events and experiences
d. sales promotion
e. personal selling?

Answer 1

When a company sponsors motor sports and other​ action-oriented events, it is utilizing the events and experiences mode of communication from the marketing communication mix.

When a company is sponsoring an event they are marketing themselves by being part of the event.  They commonly have banners, tables, flyers and commercials that get their brand out by making it knowing they are sponsoring or going to be apart of an event.