The correct answer is A positive correlation
Explanation: A positive correlation indicates that the two variables move together, and the relationship is strong the closer the correlation gets to one. A negative correlation indicates that the two variables move in opposite directions, and that the relationship also becomes stronger the closer to minus 1 the correlation becomes.
To recognize this technique, pay attention to the background of the ad or to the story of the commercial. The transfer technique wants you to associate the good feelings created in the ad with the product. For example, a commercial showing a happy family eating soup may want you to associate a feeling of comfort and security with their soup products.
