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Vikki [24]
3 years ago
9

CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promotions and public relations to

achieve the long-term targets and goals identified by the top management. It also opted for direct marketing on a project to project basis. The assimilation of these various promotional tools is commonly referred to as
a.mobile marketing
b.sales promotion activities
c.integrated marketing communications
d.omnichannel retailing
Business
2 answers:
Archy [21]3 years ago
8 0

Answer:

integrated marketing communications

Explanation:

Interpreted marketing communications is a method that employs all communication tools so that they can work harmoniously. Integration of various means of communication leads to higher productivity.

In this instance CL Inc used sales promotions and public relations to achieve the long-term targets and goals identified by the top management. It also direct marketing on a project to project basis.

denis23 [38]3 years ago
3 0

Answer:

The correct answer is letter "C": integrated marketing communications.

Explanation:

Integrated Marketing Communications or IMC refers to the efforts companies make to link all their advertising channels and strategies so the firm's marketing purpose will be synchronized. IMC allows different departments within an organization to match the company's promotional objectives and eventually results in portraying customers a joined image of the products or services being offered.

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Way Cool produces two different models of air conditioners. The company produces the mechanical systems in their components depa
Damm [24]

Answer:

Way Cool:

1. Overhead cost per unit for each product line:

                               Model 145      Model 212

Machine hours            2,280             5,400

Numbers of units        1,600              3,200

Total costs           $498,441.25    $1,180,518.75

Overhead cost

 per unit                   $311.53           $368.91

2. Total cost per unit if the direct labor and direct materials costs per unit are $200 for Model 145 and $130 for Model 212

                                   Model 145      Model 212

Overhead cost

 per unit                       $311.53           $368.91

Direct material &

 labor cost per unit   $200.00           $130.00

Total cost per unit       $511.53           $498.91

3. Determination of profit or loss per unit if market price for Model 145 is $732 and $490 for Model 212:

                                  Model 145      Model 212

Sales price                 $732.00          $490.00

Cost of sales               $511.53           $498.91

Profit (Loss) per unit $220.47              ($8.91)

Explanation:

a) Data and Calculations:

Process Activity         Overhead  Driver              Quantity  Plant Wide Rate        

Components  C/over   459,500   No. of batches    810         $567.28    

Machining                    301,600   M. hours           7,680            $39.27

Setups                         227,500   No. of setups        80       $2,843.75

Sub-Total                  $988,600  

Finishing welding       180,500   Welding hours 4,900            $36.84

Inspecting                 222,000   Number of

                                                        inspections      815          $272.39

Rework                       60,700    Rework orders    230           $263.91

Sub-Total               $463,200  

Support Purchasing 135,500    Purch. orders       525          $258.10

Providing space         31,550    No. of units        4,800              $6.57

Providing utilities        60,110    No. of units        4,800            $12.52

Sub-Total              $ 227,160  

Total overhead  $1,678,960

Additional production information concerning its two product lines follows.  

                               Model 145   Model 212    Total

Units produced             1,600          3,200        4,800

Welding hours             2,000          2,900        4,900

Batches                           405             405           810

Number of inspections  485             330            815

Machine hours            2,280          5,400        7,680

Setups                              40               40              80

Rework orders               130              100            230

Purchase orders           350              175            525

b) Calculation of Plantwide overhead rate based on machine hours:

Total overhead costs/machine hours = $1,678,960/7,680

= $218.6146 per machine hour

c) Activity Based Costing system is a system that accumulates and allocates production or service costs based on the activities undertaken for the production or service.  The activities are regarded as the cost drivers and therefore better bases for accumulating and allocating costs.

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melisa1 [442]
No. The company will probably go bankrupt.
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Karo-lina-s [1.5K]

Answer:

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7 0
4 years ago
The federal deficit fell from $1,300 billion in 2011 to $1,087 billion in 2012. How much of this change was due to
densk [106]

Answer:

Dear Student,

I trust that this meets you well.

The question requires additional details for it to be answered.

Kindly provide the same as soon as you can.

Cheers

6 0
3 years ago
Which of the following is an example of the legal/regulatory environment surrounding advertising and promotional activities of b
hjlf

Answer:

the Federal Trade Commission

Explanation:

Federal Trade Commission - This commission was established in 1914 with the aim to improve the competition practice in commerce. As the year passed, some amendments have done in the commission, now authority can police illegal competition practice.

it helps the customers in filing cases against any fraud,  theft or any unfair practice against them.

8 0
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