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Vikki [24]
2 years ago
9

CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promotions and public relations to

achieve the long-term targets and goals identified by the top management. It also opted for direct marketing on a project to project basis. The assimilation of these various promotional tools is commonly referred to as
a.mobile marketing
b.sales promotion activities
c.integrated marketing communications
d.omnichannel retailing
Business
2 answers:
Archy [21]2 years ago
8 0

Answer:

integrated marketing communications

Explanation:

Interpreted marketing communications is a method that employs all communication tools so that they can work harmoniously. Integration of various means of communication leads to higher productivity.

In this instance CL Inc used sales promotions and public relations to achieve the long-term targets and goals identified by the top management. It also direct marketing on a project to project basis.

denis23 [38]2 years ago
3 0

Answer:

The correct answer is letter "C": integrated marketing communications.

Explanation:

Integrated Marketing Communications or IMC refers to the efforts companies make to link all their advertising channels and strategies so the firm's marketing purpose will be synchronized. IMC allows different departments within an organization to match the company's promotional objectives and eventually results in portraying customers a joined image of the products or services being offered.

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Use the adjusted trial balance for stockton company below to answer the questions that follow. stockton company adjusted trial b
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Given:
<span>stockton company adjusted trial balance december 31
cash 7,530
accounts receivable 2,100
prepaid expenses 700
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accumulated depreciation 1,100
accounts payable 1,900
notes payable 4,300
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dividends 790
fees earned 9,250
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depreciation expense 250
miscellaneous expense 185

To determine the total assets, we only have to consider the following:
</span>cash                                         7,530 
accounts receivable                 2,100 
prepaid expenses                       700 
equipment                              13,700 
<span>accumulated depreciation   <u>    (1,100) </u>
</span>Total assets:                         22,930    CHOICE D.

NET INCOME: 
fees earned                                9,250 
<span>wages expense                         (2,500) </span>
<span>rent expense                             (1,960) </span>
<span>utilities expense                           (775) </span>
<span>depreciation expense                   (250) </span>
<span>miscellaneous expense         <u>       (185)</u>
</span><span>Net Income                                  3,580

LIABILITIES AND S.H.E
</span>accounts payable                        1,900 
<span>notes payable                              4,300 </span>
<span>common stock                             1,000 </span>
<span>retained earnings                       12,940 </span>
<span>dividends                                      (790) 
</span>Net Income                              <u>     3,580</u>
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The importance of doing customer research is to have a drive for new product development. A research can be effective in pointing out consumer trends and fads, as well as opening a direct customer communication channel that feels prestigious for having its requests valued by a company. Through concrete data of potential customers and new customers, an organization has the ability to meet the actual demand of potential customers and make possible adjustments to the production process.

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