Question

The Framework Company refurbishes antique French purses with silk, satin, and jade trimmings. The bags are its only product. They sell for about $875. They are available only in Houston and New York. They are promoted through cooperative advertising with an exclusive distributor and by word-of-mouth advertising. This is a brief description of Framework's:____________

Answer 1

Answer:

Marketing mix

Explanation:

Note that, Framework's method of product promotion is mentioned; that is  promoted through

1. cooperative advertising with an exclusive distributor and
2. by word-of-mouth advertising.

Also, mention is made of the price they sell; $875 and the place it is sold; only in Houston and New York.

In harmony with the Marketing mix elements which includes the price, product, promotion and place, Framework's just gave a description of it's Marketing mix.