Question

When kia motors offers a 10-year, 100,000-mile warranty for its kia soul automobile, its strategy is to reduce consumers' __________ and encourage purchases. postpurchase dissonance cognitive learning perceived risk behavioral learning brand loyalty?

Answer 1

I guess the best option is perceived risk.

When Kia Motors offers a 10-year, 100,000 mile warranty for the Kia Soul automobile, its strategy is to reduce consumers' perceived risk and encourage purchases.