If a company's scope is too big then the company will lose its direction and focus.
Answer:
market intelligence
Explanation:
Market intelligence -
It refers to the information or the knowledge which is necessary for the company like the latest trends , customers ratings , competitors etc. , is referred to as market intelligence.
The process of market intelligence require collecting data from various upcoming sources like internet , social media , news etc .
The method enable to be up to date with their products or services in the competitive world.
Hence, from the given scenario of the question,
Sue is performing market intelligence.
Answer:
differential cost
Explanation:
When you are elaborating a differential cost analysis between two alternative projects or actions, you are looking for the difference in total costs between both alternatives.
For example, you might elaborate a cost analysis to decide whether to continue or stop the production of a certain good. What are the costs associated with stopping the production versus thee profitability of continuing the production.
the correct answer is a. Analogy