Question

A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear? In a Google search from a device anywhere in North America. On a billboard anywhere in North America. On a billboard within 30 miles (48 km) of the Simpson Shoes location. In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.

Answer 1

Answer:

In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.

Explanation:

Local inventory ad service provided by Google is designed to show the products or services offered by a brick and mortar to nearby potential shoppers. It is similar to normal Google ads except that they appear depending on the user's location. E.g. you are visiting a friend at a nearby town and you do not know the local businesses, if you search in Google for a flower shop, local inventory ads will appear with flower that are located near you.

This function was developed to support local brick and mortar stores, especially small ones that are not part of large retail chains.

Answer 2

Answer: The correct option is:

In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.

Explanation: When using Local Inventory ads, the ads will appear within 30 miles (48 km) of the organization.

Google will render the ad to people who are searching for the products and services that the organization has available in stock.

Therefore, Simpson Shoes Local Inventory ad will appear in Google search from any device within 30 miles (48 km) of the Simpson Shoes location.