Question

Customer value refers to: a. The need of a customer to receive the highest quality product at the lowest possible price.b. The least expensive product that will provide it with most of the basic benefits.c. A statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.d. The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.e. The cluster of benefits that an organization promises customers to satisfy their needs.

Answer 1

Answer:

d. The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price

Explanation:

Customer value refers to the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price