Question

A company's environment consists of both a microenvironment and a macroenvironment — forces outside of marketing that affect a marketing manager's decision making. The microenvironment includes forces close to a company, whereas the macroenvironment consists of the larger societal factors that affect the microenvironment and the company. Classify the following six environmental factors as an aspect of either the microenvironment or the macroenvironment. Drag and drop each card into the appropriate category and then click Submit.
A) Bring your tech: More schools are encouraging their students to bring smartphones and tablets to class, which allows learners to find information online rather than in textbooks.
B) Media: The low ranking of the Colorado school system is getting a lot of coverage in mainstream media and social media.
C) Finance department: Financial analysts suggest that a 10% cut in expenses is necessary next year to increase Gerlach's return on sales.
D) GenX: GenX's offspring are beginning to enter secondary schools. This generation demands a tech-rich experience for its children.
E) Economic downturn: As the economy slows, fewer families can afford to send their kids to private school, resulting in increased public school enrollments.
F) Competitors: Gerlach faces increasing competition from firms that produce ebooks only.

Answer 1

The correct answer would be like,

Micro Environments: A, C, D

Macro Environments: B, E, F

Explanation:

There are two types of environments that affect companies. These are

• Micro Environment
• Macro Environment

Micro environment includes forces that are close to the company.

Macro environment includes larger societal factors that affect the micro environments and the company.

In option A, it is told that schools are encouraging students to bring smartphones and tabs to the class. This would be a micro environmental factor.

In option B, Media is involved, in which it is told that some school is getting media coverage. It means it will have an overall impact on the environment. So it will be included in the macro environmental factor

In option C, Finance department of a company is involved, which would again be a micro environmental factor, which would have effect on the internal working of the firm.

In option D, some demands are placed by the GenX offspring in the school, which would be a micro environmental factor.

In option E, Economic Downturn is discussed, which is no doubt a macro environmental factor as it discusses the impact of the slow economy on the overall school enrollments.

In option F, Competitors are being discussed, which means that outside a firm's factor are discussed, which will again fall in the category of Macro Environmental Factors.

Learn more about Micro and Macro Economics at:

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