Answer:
I would say a mixture of both logos and pathos. 
Explanation:
You want to touch on the emotional side, to try and hook the audience, then come back with facts to show the real happenings. With that will come pathos.
 
        
             
        
        
        
To reform the entire society - APEX
        
                    
             
        
        
        
Answer:yes
Explanation:
You could include the ingredients in a separate sentence 
 
        
             
        
        
        
Answer:
Emotion 
Explanation:
You use different words and tones when you have different emotions.