Question

For a/the ________, the/an ________ is an alternative to expanding through the establishment of a new location, which avoids the financial investment and liability of a chain of stores.

Answer 1

Answer:

Franchisor; Franchise

Explanation:

The Franchisor is the person who sells the rights to open stores and sell commodities it's brand, expertise and intellectual properties.

Franchise is a type of business in which an individual or a group known as the franchisor sells or grants the rights to individuals or group known as the franchisee to market their goods within a specified territory. It is the license given to an independent 3rd party operator.

Answer 2

Answer:

The correct answer is Franchisor, franchise.

Explanation:

The franchisor: Charges marketing rights so that the franchisor company can use its brand, trade name and the design of the franchisee's establishment. In most cases, these elements cannot be modified to maintain the same quality levels of the franchisor. In addition, know-how, business experience and technical and commercial assistance are also provided during the term of the agreement.

The franchisee: Is the owner of the business and who makes the necessary investments to start it up. Thus, you pay a fee to the franchisor to use your brand. Such a subscription is like a "right of entry" into the business. Even, periodic amounts may be established in the contract according to sales volume and / or technical and commercial assistance. In addition, the franchisee has the exclusive franchise regime with respect to a certain geographical area and a type of products.