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frozen [14]
3 years ago
13

Starbucks sometimes offers a promotion known as the "treat receipt." Patrons purchase a drink of their choice in the morning and

then will receive a receipt to turn in after 2:00 p.m. that same day. With the receipt the customer can choose from any grande iced beverage for just $2.50. Which is the most likely market modification strategy for Starbucks here?
A. finding new users
B. creating new use situations
C. increasing a product's use by existing customers
D. modifying the product
E. reacting to competitors' positions
Business
1 answer:
bagirrra123 [75]3 years ago
7 0

Answer:

The correct answer is C) increasing a product's use by existing customers.

Explanation:

Starbucks is a world-renowned company, and what it seeks precisely with this campaign is not precisely to create new clients. This company tries to retain its existing customers with a highly effective loyalty campaign, however, this practice may also achieve an effect not directly related to its mission: to attract new customers.

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gavmur [86]

There are four chararacteristics, which are:

1. Relatively few transactions affect the account balances, but each transaction is often highly material

2. The exclusion or misstatement of a single transaction can be material

3. A legal relationship exists between the client entity and the holder of the stock, bond, or similar ownership document

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3 0
3 years ago
Identify whether each of the following statements best illustrates the concept of consumer surplus, producer surplus, or neither
alina1380 [7]

Answer:

producer surplus

consumer surplus

neither

Explanation:

Consumer surplus is the difference between the willingness to pay of a consumer and the price of the good.

Consumer surplus = willingness to pay – price of the good

The highest amount i was willing to buy the watch is $71 but the price was $65. this illustrates a consumer surplus

Producer surplus is the difference between the price of a good and the least price the seller is willing to sell the product

Producer surplus = price – least price the seller is willing to accept

The least amount the textbook seller was willing to sell was $48 while the price the textbook was sold was $54. thus, a illustrates a producer surplus.

for statement c, a transaction did not take place, so, it is neither a producer or consumer surplus

5 0
3 years ago
______ is the process of creating a clear, distinctive, and desirable understanding of the product in the consumer's mind relati
Drupady [299]

Answer:

Positioning

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3 0
3 years ago
________ are certificates that save buyers money while they purchase specified products.
DedPeter [7]
Hey there,
The answer is coupons.

Hope this helps :))

<em>~Top♥</em>
8 0
4 years ago
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valina [46]

1. <u>Proportional taxation</u> applies where the same tax rate is used no matter the level of income.

2. A <u>progressive tax structure</u> uses higher tax rates with increases in the tax base.

3. A <u>regressive tax structure</u> applies lower tax rates despite increases in the tax base.

<h3>The differences between the tax structures</h3>

The implication of the above explanations is that a progressive tax system takes a larger percentage of income from high-income groups than from low-income groups. A proportional tax system takes the same percentage of income from all income groups, while a regressive tax structure operates from the opposite angle, taking a larger percentage of income from low-income groups than from high-income groups.

Thus, one of these three tax structures may be prevalent in some countries of the world.

Learn more about the progressive, proportional, and regressive tax structures here: brainly.com/question/13701600

3 0
2 years ago
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