Question

A media strategy that involves high ________ most likely involve creating broad exposure using many media vehicles, while a strategy involving high ________ is most likely narrower in focus with a more limited list of media vehicles.

Answer 1

Answer: Reach and frequency

Explanation:

 The media strategy is the planning and action that basically involve high reach in the exposure by using the media vehicle. It basically improve the overall conversation rate of customers.

The conversation rate is refers to the total percentage of the users which involve using the website and various applications.

This strategy also involve with high frequency that limited the list of the media vehicle.