Question

What type of marketing uses a variety of forms to communicate directly with target customers to generate a response or transaction? see the attached file which has more questions
a) Public Relations
b) Publicity
c) Direct
d) Sales
e) Place

Answer 1

Answer:

C)Direct marketing is the correct answer.

Explanation:

The promotional method in which the information of company, product or survive is promoted directly to the customer without the use of advertising middleman is called direct marketing. In this method potential interest is presented to a consumer that is a likely buyer. Various of direct marketing are catalogues, fliers, Newsletters, phone calls etc. Although some marketing techniques aim to educate about company's products but the direct marketing aims to persuade people to take action, getting the sale is the ultimate goal.