Gloria's research team is looking into how effective their new "Community Clean-Up" ad campaign might be. In doing so, they are
using Potter's Box to think through the ethics of the campaign and rationalize their decisions. What stage are they in if they are now considering whether the images used in their campaign will effectively deter littering in the inner city neighborhoods of Boston? a. Quadrant 3
b. Quadrant 4
c. Quadrant 1
d. Quadrant 2
Quadrant 1 ⇒ Definition: you summarize the current situation.
Quadrant 2 ⇒ Values: what values make this situation better or worse.
Quadrant 3 ⇒ Principles: what ethical or moral principle applies to this situation.
Quadrant 4 ⇒ Loyalties: the decision makers (neighbors) are loyal to whom or what.
In quadrant 3 you can evaluate if your actions and images actually mean something to the neighbors and can make them change their behavior, i.e. reduce littering. At this stage you are evaluating what ethical or moral principle you should apply and depending on that, you should select your mages and message.
In making important decisions, an organization will consider the consequences of each choice, the effect on customer public affairs, the safety risks to lawyers and staff and the financial consequences.
Corporate communications are about raising the authority of your business, build relationships with key individuals and handling your public image.
therefore,these two ways will prefer to use for decision making.
