Question

In an effort to increase customer loyalty, management at Phat International has worked to create a personal dialogue with their customers. This dialogue will enable Phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. Phat International's new strategy illustrates:

Answer 1

Answer: Appropriate/accurate relationship marketing

Explanation:

Relationship marketing refers to the scenario where producers build a bonding with customers in rider to improve services they offer to the customer and producing high quality products based what the customers demand for. The aim of these marketing strategy is to maintain existing customers who can recommend potential customers to use the product, also they are other services attached like Promo and bonuses which are used to encourage consumers. Phat strategy used on his customers is known as Accurate relationship marketing.