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Vikentia [17]
3 years ago
5

In an effort to increase customer loyalty, management at Phat International has worked to create a personal dialogue with their

customers. This dialogue will enable Phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. Phat International's new strategy illustrates:
Business
1 answer:
STALIN [3.7K]3 years ago
5 0

Answer: Appropriate/accurate relationship marketing

Explanation:

Relationship marketing refers to the scenario where producers build a bonding with customers in rider to improve services they offer to the customer and producing high quality products based what the customers demand for. The aim of these marketing strategy is to maintain existing customers who can recommend potential customers to use the product, also they are other services attached like Promo and bonuses which are used to encourage consumers. Phat strategy used on his customers is known as Accurate relationship marketing.

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Answer:

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1. Direct materials:

a. Price variance

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Quantity variance

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Variable overhead rate variance

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Variable overhead efficiency variance

= $2,380 Unfavorable

Explanation:

a) Data and Calculations:

Standard  Costs for 1 Unit of Fludex:

                                              Standard              Standard      Standard Cost

                                        Quantity or Hours   Price or Rate  

Direct materials                     2.40 ounces    $27.00 per ounce   $64.80

Direct labor                           0.60 hours        $12.00 per hour          7.20

Variable manufacturing

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Total standard cost per unit                                                           $74.10

Activities recorded during November:

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Each ounce = $25.41 (330,300/13,000)

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Average labor rate = $11.00 per hour

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d. Standard variable overhead = $11,200 (3,200 *$3.50)

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a. Direct labor rate and efficiency variances:

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= $8,160 Unfavorable

b. I would not recommend that the new labor mix be continued.  The old may be working better because the labor efficiency cost increased.

3. The variable overhead rate and efficiency variances:

Variable overhead rate variance = Actual costs − (AH × SR)

= $6,000 - (3,200 * $3.50)

= $6,000 - $11,200

= $5,200 Favorable

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