Question

The R&D department at Parabola Inc. is developing innovative methods to develop products that would reduce resource wastage. Researchers follow a systematic technique and are encouraged to give unique perspectives regarding a new product development process. Unorthodox and apparently illogical methods of arriving at a solution are heartily welcomed.
Which concept below best illustrates this scenario?

a) Brainstorming
b) Lateral thinking
c) Immersion
d) Speedstorming

Answer 1

Answer:

b) Lateral Thinking

Explanation:

Lateral thinking is the approach where creative and innovative ways are thought out. In this approach, problem solvers deliberately distance themselves from generic and classic approaches and thus try to come up with brand new ideas and not follow typical thinking patterns.

All the other options can be used to find solutions but they may not necessarily take this innovative approach.  

Hope that helps.