Question

Ford Motor Company issuing a recall that requires customers to schedule appointments with car dealerships to repair faulty igniters would have the greatest impact on the ________ component of its marketing mix.

Answer 1

Answer:

Place component of marketing mix.

Explanation:

In the marketing mix, the method of transporting goods from the manufacturer to the intended consumer is called PLACE. therefore, it is how the commodity is purchased and where it is purchased. This could be achieved through a variety of middlemen such as manufacturers, distributors and retailers.