Question

When a company recognizes that the needs of one market segment is not the same as another and accordingly customizes its product offerings, it is said to be pursuing a __________ strategy. a. focus b. low-cost c. standardization d. segmentation e. stuck-in-the-middle

Answer 1

Answer:

Focus strategy.

Explanation:

Focus strategy is undertaken by a company to enter a narrow market or expand operations in such a market. The segment is specific and the business usually provides services that competitively meets customer needs.

Recognising that one market segment's needs are different from another one's is the basis for focus strategy. Resources will be used to meet and satisfy the unique needs of a target segment or niche. Involve a particular product line for example children clothing, detergents, lemon juice, children's shoes and so on.