A memoir is an account of facts and experiences about the life of an individual. The word memoir comes from the french "mémoire" which means "memory". Memoirs are narratives usually told from the first-person point of view (the author is the protagonist) telling us about an experience that makes the reader reflect upon a speific theme.
Memoirs have a couple of main elements that are essential, these are: Narrative (it is told as if it was a story), Truth (but it contains factual and true information), Voice (first person point of view), Theme (they focus on a specific theme or part of the life of a person, not on the whole life), Answers (it reflects upon action and asks questions so than then answers can be provided).
A MacGuffin is that object in a film which is critical to the characters, but carries insignificant meaning for the audience.
A MacGuffin, a term introduced and widely used by Alfred Hitchcock is some element which drives the plot. The audience is not very concerned with the specifics of it.
It means dont try and make a sentence look pretty. If it doesnt appeal to your target then it doesnt appeal to them and you lose them making your writing boring.
