The pricing strategy that companies mostly use for luxury products is "Premium pricing".
Explanation:
- Premium pricing is a type of pricing strategy by which a high rate is fixed for a high quality product produced by that company.
- Premium pricing is also known as Prestige pricing.
- Rate and cost of most of the luxury and high quality product produced by a company will always tend to be higher in order to make sure that the company doesn't face any loss, On the other hand premium pricing is the key strategy for producing higher profit for a company.
- On the other it increases the brand value of that company and make them look significant based on their quality of product produced.
Answer: Turn down the acquisition offer and prepare to resist a hostile takeover.
Explanation:
Since Johnson analysed the past performance of Openlane hardware and found out that past performance, conducting focus groups, and interviewing Openlane employees, Johnson concludes that the company has poor profit margins, sells shoddy merchandise, and treats customers poorly, then Johnson and Conecom Hardware should turn down the acquisition offer and prepare to resist a hostile takeover.
In this case, the merge between the companies will have a negative impact on Johnson and Conecom hardware due to the fact that the company has a bad reputation already and this can have an effect on Conecom. Therefore, the acquisition offer should be turned down.
Answer:
a. Increased creativity
Explanation:
When properly managed diversity is beneficial to companies.
Answer: horizontal merger
Explanation: In simple words, horizontal merger refers to a merger in which two companies operating in the same industrious and at the same level merged their business for the ease of operations of both.
In the given case, both the companies were competitors and were in the same industry. Hence the given case depicts horizontal merger.