President Wilson is trying to convince his listeners that going to war is not about emotions but about defending the nation.
Either the inevitability of fate, or the repetition of the world (his dad went crazy and was killed by his kids who he tried to kill, then cronus went crazy and was killed by his kids who he tried to kill.
Montag carries a bible while he is on the subway and starts to read it as a distraction from the Dentifrice advertisement. Montag is affected by the annoying jingle while the rest of the passengers were "pounded into submission". His outburts regarding the advertisement and the book he's carrying make him someone the passengers are wary of and they begin to move away from him.
