Question

Henry conducted a survey on an ad done by his company. In the survey, he asked people to evaluate the ad and state whether they found it extremely poor, poor, good, very good, or excellent. What kind of test is Henry conducting in this survey?
day-after recall test

interview test

rating scale test

open-ended test

Answer 1

The answer is (C) Rating scale test

These are set of categories designed to get a response from set information about a qualitative or a quantitative attribute. Common examples include a 1-10 rating scale or the Likert response scale. One is required to select a number or an option considered to reflect the perceived quality of something, say a product.