Question

Patricia needs as many creative ideas as she can get for the new advertising campaign, and her small agency doesn't have a lot of money for high-tech meeting facilities. Given the information provided, which meeting technique will provide the highest number of quality ideas?

Answer 1

Answer: nominal group technique

Explanation:

nominal group technique is a group method which involves problem identification, solution generation, and decision making. It can be used in groups of many sizes, who want to make their decision quickly, either by a vote, but want everyone's opinions to be taken into considertion.

Answer 2

Answer:

Nominal group technique

Explanation:

Nominal group technique is defined as a structured method for group brainstorming that encourages contributions from everyone and facilitates quick agreement on the relative importance of issues, problems, or solutions. Team members begin by writing down their ideas, then selecting which idea they feel is best. Once team members are ready, everyone presents their favorite idea, and the suggestions are then discussed and prioritized by the entire group using a point system. This technique combines the importance ratings of individual group members into the final weighted priorities of the group. Patricia using this technique will get the highest number of quality ideas, since team member will contribute a lot of ideas which will be weighted in the long run.