Across mass marketing, niche marketing, and one-to-one marketing, the underlying method of dealing with heterogeneity is the same: focus on smaller group such that the needs of each group are similar until the focus reaches individual customer.
<h3>What is the mass marketing?</h3>
Mass marketing is used to refer to the type of marketing that is done on a large scale. In this type of marketing, the producers would have to ignore the segments that may exist in the market.
Hence they would have to market the product to the entire market so that it gets to a larger audience hence it may bring about a greater market for the producer.
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Answer:
The Required rate of return on Portfolio is 9.67%
Explanation:
In order to get the answer first we need to calculate the new beta of portfolio. The weight of portfolio and new stock is calculated using total value of investment in portfolio and multiplying by the total investment we get new beta.
(3M / 3.6M) x 1.10 + (0.6M / 3.6M) x 0.60 = 1.01667
Through using the CAPM Model we get risk premium of Existing Portfolio:
Required rate of return of portfolio = RF + ( Rm - RF ) x beta
10% = 5.6% + (Rm -RF) x 1.10
10% - 5.6% = (Rm - RF) x 1.10
4.4% / 1.10 = (Rm - RF)
(Rm - RF) = 4%
After getting the Risk Premium we can CAPM model equation to get New Required rate of return.
Required rate of return of portfolio = RF + ( Rm - RF ) x beta
Required rate of return of portfolio = 5.6% + 4% x 1.01667
Required Rate of Return of Portfolio = 9.67%
Answer:
flat tax is a set percentage that dies not change
graduated tax changes according to the amount being taxed. usually, the higher the amount, the higher the tax rate is.
The journal entry to issue $600 of direct materials and $30 of indirect materials to production involves debit(s) to the B. work-in-process inventory account for $600 and manufacturing overhead account for $30.
Work-in-process inventory refers to a company's goods that are waiting to be finished and completed. While these goods wait to be finished, they are waiting their overall value they are given as well. Manufacturing overhead refers to the items that are used for manufacturing. Everyting that has to take place and be paid for manufacturing to take place.
Answer:
D) Growth in earnings per share averaging 15% or better annually for the next five years
Explanation:
First of all, objectives must be well defined and measurable. That is why increasing profitability is a good idea but not a very good strategic objective, since a 0.00001% growth in profits will still comply with it. The same applies with growing market share.
Improving product quality will help improve total sales but it is not a financial objective.
The only financial objective that is precise and measurable is option D, which sets the goal of increasing earnings per share at least 15% every year.
