Answer:
II Clara is using competitive parity budgeting methods
IV Clara is using objective and task budgeting
Explanation:
Share of voice basically measures your brand's share of total advertising in a market. It is very useful to determine your brand's visibility and helps to develop you company's external competitive analysis. It differs from market share since market share represents the actual share of total market sales that your company has.
In this case, Clara is adjusting her marketing budget to reach the appropriate share of voice for Wizard air freshener. She needs to compare the product's current share of voice with the competition's and the projected marketing expenses for next year.
A high share of voice doesn't necessarily match a high market share, although it helps to increase it.
<span>This close contact often creates new product ideas through "customers input or listening to customers".
The significance of client or customer input increments with market originality of an item up to a point and after that drops off for new items, though the significance of customer input increments with technological newness of an item without dropping off. We likewise found that the significance of customer input essentially builds the utilization of client concentrated statistical surveying techniques; while, neither market nor innovative item novelty in themselves had much direct impact on explore strategies.
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Answer:
the inventory should be recorded at $8,500
Explanation:
As we know that according to GAAP, the inventory should be recorded at a cost or net realizable value whichever is lower
So as per the question
Historical cost is $12,000
And, the net realizable value is
= Expected selling price - expected selling cost
= $9,000 - $500
= $8,500
So, the lower cost is $8,500
Hence, the inventory should be recorded at $8,500
Answer:
management by objectives is the correct answer.
Explanation:
One of the most valuable sources firms have at their disposal is a rich cache of customer information and purchase history from their day-to-day operations, which is a type of Internal secondary data
Explanation:
<u>Internal secondary data:</u> It is the data that is obtained from within the organization.
A company's internal data, such as the sales and marketing data , customer information system , product purchasing and usage data are few example of Internal secondary Data
