Question

Brenda's meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What's required to accomplish this?
A) A sitewide tag must be added for each conversion action.
B) The required code snippets must be inserted within an inline frame.
C) Conversion tracking tags must use HTML5 for all site pages.
D) Auto-tagging must be turned on in all of her Google Ads.

Answer 1

The web developer needs to have Brenda's Auto-tagging turned on in all of her Google Ads.

Explanation:

Auto-tagging features when turned on are able to track conversions on your website. Auto–tagging when combined with conversion tracking using Google Ads helps you see how effective your ad clicks are from potential customers. If Brenda’s auto-tagging is enabled, a Google Click Identifier will be registered and stored in what developers call Google Analytics. Brenda will then be able to go to Google Analytics and see customer clicks for website’s purchases, downloads, and more. By default, auto-tagging is turned. To turn it on, the web developer needs to

Sign into Brenda's Google ad account

Click settings in the left pane and select account settings

The web developer would then be able to enable auto-tagging and save the settings.

Learn more about Google Analytics and its connection to conversion tracking

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