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Slav-nsk [51]
4 years ago
8

What can the Performance Planner assist you with? A. To create an optimized copy of your existing campaign, so that it can be te

sted with the drafts and experiments tool B. To determine which Google Ads features should be enabled to get the best performance from your campaigns C. To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition) D. To analyze the search term report and add both keywords and negative keywords, depending on historical performance
Business
1 answer:
777dan777 [17]4 years ago
3 0

Answer: The correct answer is C). To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Explanation: Performance Planner is a tool used in advertising planning. It helps the advertiser to organise bids and budget in order to maximise a specific metric across his campaigns.

The tool helps to drive incremental conversions which is within your target and improve retunr on investment as well.

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Best Western International, Inc., a national hotel chain, paid couples to record themselves with a cell phone camera while they
maw [93]

Answer:

1- experiential

Explanation:

Based on the scenario being described it can be said that the observational approach Best Western used is called experiential research. This is a kind of research in which the subjects contribute to the content of the research as well as the creative thinking that helps the researchers draw conclusions from the content. Which is what the subjects are technically doing by filming their entire vacation experience for the research.

3 0
3 years ago
Read 2 more answers
When acting as a leader of a meeting, how can you best contribute to the progress of the meeting? Question 42 options: a) Insist
Zarrin [17]

Answer:

The correct answer is letter "E": Pay attention to interpersonal dynamics of the group.

Explanation:

Leaders can contribute to the progress of a meeting by keeping an agenda of the activities that should be covered. In such a way, there will be a direction of where the meeting should be led to. Though, for that scenario to arise, <em>leaders must be aware of how the team members interact with each other</em>. If there are attitudes that drag the team according to the path the meeting should follow, leaders must mitigate them and focus only on the behaviors and contributions that help the team to move forward.

5 0
4 years ago
Faller and Whitney Company, a firm that builds enterprise resource planning products for customers, wants to implement training
Arisa [49]

Answer:

Faller and Whitney should perform an organization analysis in order to assess the training needs within the organization.

Explanation:

A training instructional design process is a process that systematically develops training procedures to meet specific needs.

The steps involved in the development of an instructional design process are:

  1. Determine needs for training : employees that work in what areas and perform what tasks need training
  2. Ensure readiness for training : the employees must be willing to trained
  3. Plan the training program: set the objectives, who will be the trainers, and what methods  will be used
  4. Implement training program
  5. Evaluate results of training : are employees performing better? do they need additional training?

6 0
3 years ago
Oliver Industries is evaluating the manufacturing process for one of their products. Oliver has determined that the process has
Ne4ueva [31]

Answer:

D) has sunk costs of $6,000

Explanation:

Sunk cost is a cost which does not effect the financial decision, as this cost has already been incurred, and now it cannot be revoked.

Here maintenance cost is a regular expense which has to be incurred, and its not the cost which has already been incurred, same applies for operating cost.

Two years ago firm had spent $6,000 upgrading the equipment which was incurred earlier and now that cost cannot be revoked, further it will not lay any impact on any of the decisions made by the financial management.

Further amount to be spend of $5,000 has yet to be incurred and the decision to incur such cost can also be avoided, therefore it is not a sunk cost.

In this scenario D) has sunk sunk cost of $6,000

8 0
3 years ago
The Optical Scam Company has forecast a sales growth of 20 percent for next year. The current financial statements are shown her
Stolb23 [73]

Answer:

The external financing needed for next year is $1,766,004.

Explanation:

The external financing needed for next year can be calculated using the following formula:

External financing needed = ((Total assets / Sales) * Change in sales) - ((Short-term liabilities / Sales) * Change in sales) - ((Projected sales * Profit margin) * (1 - Dividend payout ratio)) ................... (1)

Where;

Total assets =  $24,705,000

Sales = $30,500,000

Change in sales = Sales * Sales growth rate = $30,500,000 * 20% = $6,100,000

Short-term liabilities = Accounts payable = $6,405,000

Projected sales = Sales * (1 + Sales growth rate) = $30,500,000 * (1 + 20%) = $36,600,000

Profit margin = Net income / Sales = $2,630,550 / $30,500,000 = 0.0862475409836066

Dividend payout ratio = Dividends / Net income = $1,052,220 / $2,630,550 = 0.40

Substituting all the values into equation (1), we have:

External financing needed = (($24,705,000 / $30,500,000) * $6,100,000) - (($6,405,000 / $30,500,000) * $6,100,000) - (($36,600,000 * 0.0862475409836066) * (1 - 0.4))

External financing needed = $1,766,004

Therefore, the external financing needed for next year is $1,766,004.

8 0
3 years ago
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