In 1732 I first published my Almanac under the name of Richard Saunders; it was continued by me about twenty-five years, and commonly called Poor Richard's Almanac. I endeavoured to make it both entertaining and useful, and it accordingly came to be in such demand, that I reaped considerable profit from it, vending annually near ten thousand. And observing that it was generally read, (scarce any neigbbourbood in the province being without it,) I considered it as a proper vehicle for conveying instruction among the common people, who bought Scarcely any other books. I therefore filled all the little spaces, that occurred between the remarkable days in the Calendar, with proverbial sentences, chiefly such as inculcated industry and frugality, as the means of procuring wealth, and thereby securing virtue; it being more difficult for a man in want to act always honestly, as (to use here one of those proverbs) "It is hard for an empty sack to stand upright."
