Brand equity results in lucrative brand ___licensing___ opportunities, when another company wishes to pay a royalty or fee to use your brand name or trademark.
<h3><u>How does brand equity work?</u></h3>
The power a brand name has over consumers' perceptions and the benefit of having a recognizable and well-recognized brand are measured by brand equity. Businesses build their brand equity by offering customers satisfying experiences that encourage them to stick with them instead of switching to a rival company selling a similar item. The creation of awareness often obtains brand equity through marketing campaigns that appeal to the values of the target consumer, fulfilling promises and qualifications when consumers use the product, and loyalty and retention activities. Brand equity's two main pillars are awareness and experience.
<h3><u /></h3><h3><u>What is licensing a brand?</u></h3>
Renting or leasing an intangible asset is known as licensing. It is the process of drafting and overseeing contracts between the owner of a brand and a business or person who wishes to use the brand in connection with a good for a predetermined amount of time and in a predetermined region. Brand owners can use licensing to apply a trademark or character to goods with distinct characteristics.
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Answer:
b. $3,350,000
Explanation:
<em>Long-Term Liabilities:</em>
Bonds Payable $3,000,000
Notes Payable $165,000
Mortgage Payable $185,000
Total Long Term Liabilities $3,350,000
In the aggregate expenditures model of the economy, a downward shift in aggregate expenditures can be caused by a decrease in <span>government spending or an increase in taxes.</span>
Answer:
A I think not really sure hope this helps you
Answer:
$240,000
Explanation:
According to IFRS,
Cash inflow from financing activities:
Proceeds from bond issue = $300,000
Cash outflow from financing activities:
= Dividend paid + Interest paid**
= $(50,000 + 10,000)
= $60,000
Net cash inflow (Cash provided) by financing activities:
= Cash inflow from financing activities - Cash outflow from financing activities
= ($300,000 - $60,000)
= $240,000
Under IFRS, Interest paid can be classified under financing (or operating) activities.
