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kicyunya [14]
3 years ago
15

Firms and brands that continually attempt to operate in the

Business
1 answer:
Archy [21]3 years ago
6 0

Answer:

B) High, low

Firms and brands that continually attempt to operate in the  <u>HIGH</u> price / <u>LOW</u>  benefits quadrant do not survive over the long run as customer  trust is Damaged.

Explanation:

Many times new products have a very short life because companies believe that they can charge very high prices because they are innovations, but they forget to provide the corresponding benefits of a very high price. Usually short living fads result from this strategy, because the customers will demand more for their money and if the product doesn't satisfy them, they wouldn't purchase it again. And with all the social networks we have today, gossip (and videos) about bad products travel extremely fast.

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