Question

Jennifer wants to buy a new coat. She asks her friends to recommend a store​ and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find a coat in her budget. In this​ case, Jennifer is most likely in the​ ________ stage of the buyer decision process.

Answer 1

Answer: Information search

Explanation:

Information search stage is the level in the process of Consumer decision that permits the customer to search and identify the information on external and internal basis.Internal search is thinking in mind etc and external search can regard with visiting stores, media advertisements etc.

According to the situation described in question,Jennifer is at the stage of information search.She is taking advice from her friend for buying coat as well as seeing advertisements of coat sale and visiting stores. Thus, she is using external search and internal search.