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Leokris [45]
2 years ago
5

Seeing an apple (for Macintosh) or the Marlboro Man may make it easier for consumers to remember and consider these brands when

making a decision. This is best thought of as an example of a(n) _______ placing the brand in the consideration set.
A) retrieval cueB) usage situationC) attitudeD) brand imageE) evaluation
Business
1 answer:
expeople1 [14]2 years ago
8 0

Answer:

<h2>The answer in this case would be option A) from the answer lists or options of retrieval cue.</h2>

Explanation:

  • In general,retrieval cue involves an information retrieval process or mechanism which is primarily triggered by any identical previous memory or certain symbol/s which has been encountered by the brain previously.
  • Hence,based on retrieval cue,an individual can basically recall or register something based on a specific memory of any sign or symbol that is somehow related to the concerned object or thing that the individual is trying to remember.
  • In this case,seeing an Apple or Macintosh or Marlboro Man basically triggers certain memory/s associated with specific aspects or features of these brand that can enable them to remember and consider these brand while undertaking any purchasing decision/s.
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