The political party is currently in step two of the decision-making process. Which is the "Search Process". The Party has already achieved the goal in step one, which is "identifying the problem" which was to be addressed. It has to obtain as many voters as possible in order to win the state election. It now has to find the best way possible to reach with as many people as possible who sympathize with the party. This could mean the most selection of the most effective media, for example.
