Question

Brandi recently began a new position as VP Sales for Otis Elevatos, a large firm selling new equipment for new construction, replacement elevators for existing buildings, and service contracts to maintain elevators. Otis Elevators sales representatives typically work closely with construction engineers and electrical contractors on new construction projects to determine the best placement and type of elevator to install to ensure efficient and safe operation. Which factor favoring the use of personal selling relates to this activity?

Answer 1

Answer: technical complexity

                             

Explanation: In simple words, technical complexity refers to the arrangement in which an issue or a task is difficult to do due to its difficult to understand relationship between its internal variables.

Personal selling refers to the process in which an organisation hires some sales personnel who by using their ability and expertise tries to persuade the potential customer to buy the product.

Personal sling is used by the organisations where the product to be sold is technically complex to use as the salesperson can himself or herself educate the customer of how to use the product for maximum benefit.