Business-to-consumer refers to a mechanism in which businesses directly market goods and services to customers, without intermediaries.
B2C is usually used by online retailers offering goods and services over the Internet to customers.
Online B2C has become a challenge for mainstream retailers that have benefited from a price rise.
Yet Amazon, eBay and Price line have evolved rapidly and eventually been distributors of the market.
Examples of sales representatives for B2C cover sales representatives marketing vehicles, audio systems and exercise facilities. Although certain B2C items (true estate, vehicles, boats etc.) are at a high price.