Answer: Reach and frequency
Explanation:
The media strategy is the planning and action that basically involve high reach in the exposure by using the media vehicle. It basically improve the overall conversation rate of customers.
The conversation rate is refers to the total percentage of the users which involve using the website and various applications.
This strategy also involve with high frequency that limited the list of the media vehicle.
I would have to say the artist.
simply because the artist or publisher does not receive any income on their product.
