Question

Wesley Electronics Inc. manufactures electronic gadgets. Its marketing team spent a great deal of money on advertising to create awareness about the company’s products among potential customers and employs a variety of methods, such as print, broadcast, and online advertising. According to the steps involved in segmenting a market, Wesley Electronics most likely is:

Answer 1

Answer:

The answer is: Designing and implementing marketing mixes

Explanation:

Once you determine what segment your company is going to target, you need to design a marketing mix specific for that segment that fits your company's marketing strategy.

Different segments must have different strategies, but they should all relate to one "parent" strategy.