Question

What is one way to appeal to ethos

Answer 1

Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Logos is an appeal to logic, and is a way of persuading an audience by reason.

Answer 2

Ethos is a mode of persuasion that uses a source or figure that shows credibility, expertise, prestige or character in order to convince an audience that the information is reliable, valid, or worth listening.

So, one way to appeal to ethos in one's writing or speech is to use a figure that is known for having expertise, prestige or for having credibility; here's a statement using ethos that best exemplifies it:

"I, the king, the king of the people, assure you that we must continue to fight"

In here, the speaker aims to convince someone to continue to fight via the authority or credibility that the speaker (In this case, a king) has in a certain society.