Answer:
Option A; INCREASED COMPETITION FROM IMITATORS.
Explanation:
Innovation occurs only when something is entirely new, having never been done before. Innovation also exist when something which may have been done elsewhere is done for the first time in a given industry.
On the other hand, when other competitors in the same industry subsequently copy the innovator, even though it is something new for them, then it is imitation.
When a company comes out with a new product, its competitors typically go on the defensive, doing whatever they can to reduce the odds that the offering will eat into their sales. Responses might include: cranking up marketing efforts, offering discounts to channel partners and even lobbying for regulations that would hinder the rival's expansion.
Therefore, Lilypad's managers should prepare for INCREASED COMPETITION FROM IMITATORS next.
