Question

Cool People publications focuses their marketing efforts on reaching African-American teenage girls. The firm believes that they are positioned to profitably serve this group of consumers. Cool People utilizes the strategy of :

Answer 1

Answer: Target Marketing

Explanation: In Target Marketing, a company focuses its attention on a particular group of people because it feels the needs of this group of people would be best met by a particular product or service it offers.

The company first breaks the market into segments, as can be seen in the question above, where Cool People has broken the market into segments and has chosen to focus on African-American teenage girls.