People over 65 in ABC Township, in general do not participate in the annual flu vaccination program. After discussion with the m
ore vocal citizens among this group, it was found that they do not believe it is worth the risk of getting sick from the vaccine itself, which sometimes happens. To counter this concern, which construct of Social Cognitive Theory would be consistent with this approach to behavior change?
The Soci|al Cognitive Theory talks about the influence of others' experiences. it says that the actions of others may affect individuals' behaviors. The component that the example gives is called "Expectancies" which is assigning a value to the outcomes of behavior change.
