Question

In the consumer purchase decision process for Coppertone products, the problem recognition stage is typically triggered either by "going somewhere" like a vacation, beach, or pool, or through what

Answer 1

Answer:

heightened awareness of the need to protect skin regularly.

Explanation:

There are five stages in the consumer purchase decisions, they are; Problem recognition stage, information search, evaluation of alternatives, purchase decision and post purchase evaluation.

The problem recognition stage is where the consumer have a need hence recognizes that such need or problem could be met by a product or service in the market. In this stage, the consumer or buyer knows exactly the difference between his or her actual need and some need that needed to be met. Consumer's need in this stage could be heightened through internal action such as being thirsty or hungry and then external factors such as spoken words.

With regards to the above scenario, the customer have a specific need which is heightening awareness of the need to protect his or her skin regularly but knew quite well that such need could be met either by going to a pool, beach or go for a vacation.