Question

Singapore Airlines seeks to differentiate itself from competing airlines, in part through innovative design of its airplane seats and in-flight entertainment systems. Through continuous innovation in these areas, Singapore Airlines is pursuing a(n) ________ macro strategy.

Answer 1

Answer:

Through continuous innovation in these areas, Singapore Airlines is pursuing a product excellence macro strategy.

Explanation:

Product excellence consists of a product management method that focuses on introducing the right products to markets before the competence by paying attention to a good strategy for its promotion, to what users are expecting, and to an appropriate roadmap. The most important thing is that the product has to modify the life and work of people positively.